I owned the creative side: research, concepts, copy, scripts, art direction, brief systems, and creative iteration. Media buyers owned budget allocation and spend decisions.
The Work, In Numbers
Tactical Gear Brand
Built the creative system from zero: brand strategy, concept bank, script formula, and audience-language research.
DTC Watch Brand
Moved creative from one-off ads into a repeatable scoring system built around angle strength, product accuracy, and brand fit.
Supplement Brand
Built a compliance-safe angle framework using customer reviews as proof instead of unsupported health claims.
DTC Bike Brand
Organized creative into repeatable feature, design, and lifestyle lanes so each product drop had a clearer testing structure. At the creative level, the top Q1 ads I developed generated $250K+ in sales, including one lead ad at 14.18x ROAS.
Full context available on a call. I can walk through what I owned, what the media buyer owned, and how the creative systems I built contributed to each result.