CLIQ was launching Riviera, a premium in-home version of its compact, patented chair, but the creative still leaned too heavily on portability, packability, and outdoor convenience.
I rebuilt the direction around the brand they were trying to become: more muted, elevated, and lifestyle-led. The work moved into softer neutrals, cinematic product reveals, and messaging that made the chair feel like part of a considered indoor-outdoor home.
The new direction launched Riviera as “The World’s First Packable Patio,” and the client signed off on a creative system that became the flagship for subsequent campaigns.